This Privacy Policy explains how Primecore MB (hereinafter – the Company, we) collects, uses, stores, and discloses personal data when you visit www.oralcare.lt, use our online store, place orders, contact us, or otherwise use our services.
When processing personal data, we comply with Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR), the laws of the Republic of Lithuania, and recommendations of supervisory authorities.
1. Data Controller
Data Controller: Primecore MB
Company code: 307535898
VAT number: LT100019475519
Registered address: Krokuvos g. 53-3, LT-09306, Vilnius, Lithuania
Email: [email protected]
Phone: +370 604 51507
Phone consultations: Mon–Sun 9:00–21:00
Information about the legal entity is stored in the Register of Legal Entities, managed by the State Enterprise Centre of Registers.
2. What Personal Data We Collect
Depending on how you use the website, we may process the following categories of data:
2.1. Data You Provide Directly
- First and last name
- Email address
- Phone number
- Delivery address
- Payment and order information (order content, amount, status, invoice details)
- Content of correspondence (emails or contact form messages)
2.2. Data Collected Automatically
- IP address
- Browser type, device information, operating system
- Date and time of visit, viewed pages, clicks
- Cookies and similar technology identifiers
2.3. Data from Third Parties
In certain cases, we may receive technical or statistical data from analytics and advertising platforms (e.g., performance reports), in accordance with their service terms.
3. Purposes and Legal Basis for Processing
We process personal data only where we have a lawful basis.
3.1. Order Fulfilment and Customer Service
Purpose: to accept and fulfil orders, deliver goods, inform about order status, and handle returns or warranty issues.
Legal basis: performance of a contract (GDPR Article 6(1)(b)).
3.2. Accounting and Legal Obligations
Purpose: issuing invoices, bookkeeping, tax compliance, and meeting legal requirements.
Legal basis: legal obligation (GDPR Article 6(1)(c)).
3.3. Website Operation, Security, and Fraud Prevention
Purpose: ensuring website stability and security, protection against fraud or unauthorised access, incident investigation.
Legal basis: legitimate interest (GDPR Article 6(1)(f)).
3.4. Analytics and Service Improvement
Purpose: understanding website usage, improving functionality, content, and user experience.
Legal basis: consent (GDPR Article 6(1)(a)) where analytics/marketing cookies are used, and/or legitimate interest where permitted by applicable law and your cookie preferences.
3.5. Marketing and Remarketing
Purpose: displaying personalised offers, measuring advertising effectiveness, building audiences.
Legal basis: consent (GDPR Article 6(1)(a)) where required (e.g., marketing cookies).
4. Data Sharing
Your data may be shared only to the extent necessary and only with trusted recipients:
- Payment service providers (for payment processing and confirmation)
- Delivery/courier service providers (for order delivery)
- Hosting and IT service providers (website maintenance, security, email services)
- Analytics and advertising platforms (e.g., Google, Meta) – according to your cookie preferences
- Public authorities – where required by law
We do not sell your personal data to third parties.
5. Transfers Outside the European Economic Area
Some technologies or service providers (e.g., analytics or advertising platforms) may process data outside the EEA. In such cases, we ensure appropriate safeguards are applied (e.g., European Commission-approved Standard Contractual Clauses), and transfers are made only in accordance with your cookie/consent settings, where applicable.
6. Data Retention
We retain data only as long as necessary for the purposes described and to comply with legal requirements:
- Order and accounting records – as required by law (generally up to 10 years)
- Customer service correspondence – up to 2 years after the last contact (unless required longer for dispute resolution)
- Technical logs and security records – up to 12 months (unless required longer for incident investigation)
- Marketing consents – until consent is withdrawn (or according to system-defined validity periods)
After the retention period expires, data is deleted or anonymised.
7. Your Rights
You have the following rights:
- to receive information about data processing
- to access your personal data
- to request correction of inaccurate data
- to request deletion of data (“right to be forgotten”), where applicable
- to restrict processing, where applicable
- to object to processing based on legitimate interest
- to data portability, where applicable
- to withdraw consent at any time (where processing is based on consent)
Requests to exercise your rights may be submitted by email to: [email protected].
To protect your data, we may request identity verification.
8. Complaints
If you believe your rights have been violated, you may contact us at [email protected].
You also have the right to lodge a complaint with the supervisory authority:
State Data Protection Inspectorate (Lithuania).
9. Cookies and Similar Technologies
The website uses cookies to ensure proper functioning, improve user experience, and (based on your choices) for analytics and marketing purposes.
Cookies may be:
- Essential (website operation, shopping cart, login)
- Functional (saving preferences)
- Statistical (usage analytics)
- Marketing (advertising measurement and personalisation)
You may change your cookie settings through the cookie consent banner (if available) or your browser settings.
10. Children’s Data
Our services are intended for a general audience. We do not knowingly collect personal data from minors. If you believe a minor has provided personal data without parental or guardian consent, please contact us at [email protected].
11. Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, loss, or destruction. However, the security of data transmitted over the internet can never be guaranteed 100%.
12. Links to Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for their content or privacy practices. We recommend reviewing their privacy policies.
13. Policy Updates
This Privacy Policy may be updated. Updates will be published on this page. We recommend reviewing this policy periodically.
14. Privacy Contact Information
If you have any questions regarding this Privacy Policy or personal data processing, please contact:
Email: [email protected]
Phone: +370 604 51507